RW Humes & Company

Understanding stakeholders' needs and opinions through research

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» quantitative survey

» trade-off studies

» foreign language support

» DnA Tool^SM

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The basic tools of marketing research are the qualitative survey and the quantitative survey. Qualitative surveys are people talking to a small number of people to gather information about a specific topic of interest. Quantitative surveys are structured and statistically significant surveys conducted with a large number of people. Survey results can be projected to the general population.

Tradeoff studies simulate and measure the factors at play in everyday decisions, and enable deployment of products and services that best fit customers' needs.

Foreign language support ensures a better understanding of survey questions when English is a second language or not spoken at all, and improves our understanding of respondent's answers. Foreign language support improves participation in surveys.

The DnA Tool^SM is an interactive tool that can be used to drill down into the survey results database to view data, analysis and respondent comments according to parameters that are important to the analyst.