RW Humes & Company

tradeshow surveys

Tradeshow surveys are quantitative surveys conducted at a tradeshow or other industry event where a large number of customers are gathered. Tradeshow surveys employ the same web-based technology used with on-line surveys. An individual computer or network of computers is placed either at our client's booth or in a dedicated booth. Respondents are carefully screened to ensure a proper sample.

Advantages

In addition to the advantages offered by on-line surveys, tradeshow surveys include the following advantages:

A large number of quality survey responses can be achieved in short period of time.
Tradeshow surveys provide an excellent opportunity to interview otherwise hard-to-reach respondents.
Tradeshow surveys can be performed at the same time as on-line surveys using the same questionnaire.

Disadvantages

In addition to the disadvantages offered by on-line surveys, tradeshow surveys include the following disadvantages:

Distractions at the tradeshow may make it difficult to recruit qualified respondents.
Travel and tradeshow expenses may make the cost of the tradeshow survey unattractive.

Tools

tradeshow surveys