RW Humes & Company

Understanding stakeholders' needs and opinions through research

home | solutions | tools | services | sign in

Tools

» qualitative survey

» quantitative survey

- on-line surveys

- tradeshow surveys

» trade-off studies

» foreign language support

» DnA Tool^SM

quantitative marketing research

Quantitative marketing research is a research technique where large samples of customers are surveyed to obtain data and information about a specific topic of interest.

Quantitative research methods are used to determine customers' needs and preferences as well as satisfaction with products and services. They are usually preceded by qualitative surveys.

Advantages

The structured nature of quantitative surveys produce statistically reliable results that enables inference from the sample to the general population.
Quantitative marketing research reduces uncertainty when developing products and services and provides a performance index when measuring satisfaction.

Disadvantages

Can be time consuming and expensive.

How we do it...