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maximizing yield
The primary risk when conducting an on-line survey is lack of participation. RW Humes & Company has devised
processes and engaged technology that ensures maximum yield; that is, maximize the percentage of invited respondents
that complete a survey.
A brief description of our processes and technologies is found below.
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Personal invitations - Each respondent receives a high quality personal
invitation and reminder.
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Respondent administration - We carefully track respondents who complete the survey and send periodic reminders to
those respondents who have not taken the survey.
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Language support - Questionnaire websites,
invitations and reminders are provided in virtually all languages.
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Global ISP - Our survey website is hosted by Earthlink, a global provider of Internet services. Response time and
availability are excellent worldwide, and large volumes of traffic are easily accommodated: less than 0.25 percent
of our respondents have reported problems accessing our website. Many of these respondents subsequently
complete the survey.
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Custom e-mail solution - We use a bulk e-mail program that examines e-mail addresses for correct syntax,
tests e-mail addresses by querying e-mail servers before sending the
invitation and reminder and periodically resends e-mails to
servers that are temporarily out of service. The result is a very high percentage of "received" e-mails.
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