RW Humes & Company

survey design

The obvious and most important task in a survey project is to craft the questions used in the survey. However, there are a number of questions that must be answered before you begin developing the questionnaire. A sample of these important questions is presented below.

What are the objectives of the survey?

Determine the viability of a new product or service
Determine the features of a new product or service
Retain customers
Improve internal operations or customer service

Who will be surveyed?

Current, former or competitors' customers
Suppliers and vendors
Employees
Competitors

Where do the questions come from?

Focus groups
Management consultants
Employees
Pretest surveys

What will be done with the results?

Move ahead or cease work on a new product or service
Plan and execute product or service improvement programs
Track changes over time to monitor the results of improvement programs
Plan and execute employee training

RW Humes & Company has developed processes that will enable your company to answer these questions and to plan and execute a successful survey project.

Services

survey design