RW Humes & Company

services

The basic tools in marketing research and customer satisfaction measurements are the qualitative survey and the quantitative survey. One does not have the luxury of repeating surveys once a mistake is made - it must be right the first time. RW Humes & Company has developed timeworn processes and key success factors to ensure success.

Customer Relations

The marketing research company is positioned between its client and survey respondents (customers, suppliers or employees). We recognize the importance of this precarious position. The quality of our surveys and our customer-facing processes are aimed at providing respondents with a positive experience - an experience that reflects positively upon our clients.

Maximizing Yield

A primary risk is lack of participation in a survey. The purpose of our technical benefits program is to maximize survey yield, or the percentage of invited respondents that take a survey. Our program is working. We are achieving a yield of 18 to 25 percent on external surveys (those conducted outside the company) and 25 to 34 percent on internal surveys. We achieved an astonishing yield of 66 percent on a recent internal employee motivation survey.

Actionable Results

A successful survey project is not just a matter of crafting a questionnaire and then asking the questions. The first step in good survey design is deciding what you will do with what you learn from the survey. For example, you will budget and implement action plans to improve services that receive low scores on a customer satisfaction survey.

Services

services

Customer Relations

Maximizing Yield

Actionable Results